Athletic Greens (AG1) – Overhyped Superfood or Just Expensive Powder?
They sponsor EVERYBODY. Joe Rogan, Andrew Huberman, Tim Ferriss—if you’ve got a podcast, there’s a solid chance AG1 is throwing cash at you. They call it “The Ultimate Daily Nutrition Drink”, packed with 75 vitamins, minerals, and superfoods in a single scoop.
Sounds amazing, right? Except… we don’t just trust marketing hype—we tear it apart.
Let’s put this green powder under the AWAKEWELLNESS MAGNIFYING GLASS and see if it actually lives up to the hype—or if it’s just another overpriced, influencer-backed wellness scam.
👀 First Impressions: WTF Are We Looking At?
✔️ What’s the product?
AG1 by Athletic Greens—a daily greens powder marketed as an all-in-one nutritional powerhouse.
✔️ What did we pay?
💰 $129.99 CAD for a 30-serving pouch. That’s over $4 per scoop.
✔️ Why did we buy it?
Because everyone and their dog is shilling this stuff, and people deserve to know if it’s legit.
✔️ Immediate reaction
• Packaging is clean, minimalist, premium-looking.
• The powder itself? Green AF. Smells like a mix of grass and vitamins.
• Scoop size is bigger than expected, but is it all filler?
• First sip? Mildly sweet, earthy, a little grassy—but not terrible.
⚡ Performance: Does It Actually Work?
Let’s break this down into key categories:
✅ Taste & Mixability
• Surprisingly not bad. Tastes slightly fruity, not overly grassy.
• Mixes pretty well in water—no major clumps.
• Would we drink this daily? Yeah… but we’ve had better.
✅ Energy & Focus
• Some people report a noticeable boost in energy.
• But guess what? That’s probably the B vitamins and adaptogens—nothing magic.
• Caffeine-free (which is a plus for some, but if you’re a coffee drinker, don’t expect a “kick”).
✅ Digestion & Gut Health
• Contains probiotics and digestive enzymes, which is nice.
• Didn’t cause bloating or stomach issues.
• BUT—the fiber content is basically nonexistent, so it’s NOT replacing real veggies.
✅ Nutritional Profile
• They claim 75 vitamins, minerals & whole-food sourced nutrients.
• But many of the vitamins are synthetic, not whole-food based.
• Some nutrients are in low doses compared to what you’d actually need for a daily boost.
🚨 Key Concern: AG1 doesn’t list the exact amounts of each superfood ingredient—which means you have no idea how much of the “good stuff” you’re actually getting.
💀 The Dirty Secrets: What They Don’t Want You to Know
Now this is where things get really interesting.
❌ Who REALLY Owns Athletic Greens?
• General Atlantic—a massive private equity firm—is a major investor.
• They invest in pharma, big food, and biotech.
• Translation? This isn’t some small, health-focused company. It’s a corporate-backed wellness brand.
❌ Ultra-Processed, Despite the “Whole Food” Hype
• Yes, there are some real food-based ingredients, but this is still an industrially processed powder.
• They use natural flavors (which can be just as shady as artificial ones).
❌ The Price is INSANE
• $130/month for a greens powder? GTFO.
• There are better, cheaper alternatives that don’t rely on influencer hype.
❌ They Spend More on Marketing Than Science
• You won’t find hardcore clinical studies proving AG1 is superior.
• But you WILL find millions of dollars spent on influencer sponsorships.
🤔 Ethical Impact: Should You Even Give Them Your Money?
✅ Pros:
• Some solid ingredients like probiotics, adaptogens, and antioxidants.
• Convenient if you hate eating veggies.
• Better than nothing if your diet is a dumpster fire.
❌ Cons:
• Overpriced as hell.
• Marketing-driven, not science-driven.
• Synthetic vitamins over whole-food sources.
• Massive corporate backing—not the indie brand they pretend to be.
🚨 Bottom Line: You’re mostly paying for branding and convenience. If you’ve got money to burn, fine—but don’t expect miracles in a scoop.
🏆 Final Verdict: Is AG1 Worth It?
🚫 Nope. Not at this price.
🔥 AWAKEWELLNESS RATING: 🤷♂️ MEH.
“It’s not a scam, but it’s nowhere near worth the price. You can do better.”
💡 Want a better option?
If you want real greens, buy organic vegetables and make your own smoothie. If you need a powder, brands like Organifi, Amazing Grass, or Pure Synergy offer similar blends for half the price.
🚨 Would we buy it again? HELL NO.
💀 Biggest downside? The insane markup and corporate backing disguised as wellness.
🔎 Want to see more brutally honest reviews?
Stay tuned—we’re just getting started.
🚀 NEXT UP: What’s the next over-hyped wellness brand we should expose? 👀
